Cummins Insurance
Client Goals:

The goal of this ad was to bring awareness to our client’s insurance policies that are more applicable during the summer seasons.

Execution:

To do this, we chose to highlight motorcycle, RV, and boat insurance policies. For the graphic of this ad we chose to use “popping” animations so that it would stand out to our client’s customers. Strategically, we chose to optimize this ad so that it would receive the most video views.

Results:

Thruplays: 8,786 plays
Cost Per Thruplay: $0.01 per play
Budget: $100

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