This logo, designed by Matt Roeder, focused on being simple, modern, and making you think. Its simplicity lies in minimalist forms, ensuring clarity and easy recognition across various platforms and sizes. The logo mark cleverly utilizes 2 visual messages. One visual can be found in the use of the negative space that forms two capital H’s for Huron Hub. The other visual message symbolizes collaborative office spaces … do you see two people sitting at adjoining desks?!?!?