Client Goals:

The client’s overarching goal was to focus on their service of efficient water heater repair & installation. With this ad specifically, we highlighted their 24/7 emergency service as well.

Execution:

I created an ad to highlight this service. I optimized it for website traffic so that there could be more visitors to their website. The call to action for this ad was “Learn more” so that people could click and go to the website for more information.

Results:

Total link clicks: 203
Reach: 3,461
Impressions: 6,676