For this ad, the client wanted to showcase their latest listings when they saw the format of a carousel ad. In this ad, we highlighted three different listings to make it more convenient for potentials homebuyers to look through.
By using a carousel format, I highlighted three specific listings. The call to action was “learn more” so that by clicking on each button, potential homebuyers could go directly to the listing from the client’s website for more details. I optimized the ad for link clicks so that Facebook could deliver this ad to people that are most likely to click on the ad for further information.
Total Results: 221 link clicks