The Parkway RV Resort and Campground

Client Goals:

The client’s goal was to increase exposure to people that would be interested in her campground.

Execution:

I created an ad that was optimized for reach, to reach as many people within the client’s target audience as possible. The focus of the ad was getting people to think about taking a trip and enjoying a scenic escape from the city at The Parkway RV Resort and Campground. The client and I discussed the target audience beforehand and updated the location targeting to include those that the majority of her campers usually come from.